Juri Watanabe won Miss Asia USA pageant as first Japanese delegate in 28 years pageant history. Sueko Oshimoto designed her national costume and two eveing gowns for the pageant, and also Sueko supported mentally her as a menter.
Ryukyu Shimpo published Juri's article
National Costume designed by Sueko Oshimoto
When she spread up her tail which has a cherry blosson tree shows up that each flower has swarovski crystal, the audience roared "Wooooooow".
Evening gown designed by Sueko Oshimoto
This white evening gown with lots of swarovski crystals is also designed by Sueko.
The moment of the final announcement!
She nailed it!!!
The Winning Walking
Sueko designed an evening dress for former Mrs. Asia USA Queen, Sang Lee Katayama too. Ms Sang wore the white evening gown at the crowning colonation.
A costume designer Sueko Oshimoto designed a national costume for Miss Universe Japan 2 years in a row.
Sueko won 5th prize in national costume category at last year.
The final held in Miami, Florida on this coming Sunday, 25th and NBC channel will broadcast live. Also, you can watch it on the officail youtube page of
Miss Universe Japan 2015 Keiko Tsuji
National Costume Official Photos
Online article: http://ryukyushimpo.jp/news/storyid-235953-storytopic-1.html
Sueko Oshimoto has been selected for Miss Asia USA judge.
The delegates are answering the final question.
Miss Asia USA 2014 has been Miss Korea!
Sueko Oshimoto got the offers to design national costumes for Miss Universe Japan and Miss World Japan. It's so honored to design for Rep. Japan botth Miss Universe and Miss World, which are two of the three largest beauty pageants in the world in terms of the number of national-level competitions to participate in the world finals. We believe Sueko is first designer designs national costumes for the two largest beauty pageants in same year in the history.
"We design the future on top of respecting a heritage from the past"
This is the design concept from our original couture line "Sueko".
Day: Sunday, December 14th
Place: London, England
Day: Sunday, January 25th
Place: Miami, U.S.A
Miss World Japan National Costume Illustration
Miss Universe Japan National Costume Illustration
Miss Universe 2013 was held on November 9th in Moscow.
Although Japan wasn't top 16, in the national costume designed by Sueko Oshimoto won 5th place.
In the past Japanese costume using an armor won the 1st place but being 5th place using Kimono was the highest place in Japanese history.
Costume Category Top5
The Rep. Japan will appear on 8:15.
Miss Universe Japan 2013 National Costume for the Press Release
On September 12th, a press release was held in Tokyo for 2013 Miss Universe Japan, Masayuki Matsuo.
We showed a national costume that was designed and made by costume designer Sueko Oshimoto.
The national costume represents Japanese culture, tradition, and ethnicity, all very important parts of the competition.
“Creating a modern arrangement, while keeping respect to the magnificent traditions of Japan and preserving its dignity.”
The Japanese kimono “Ju Ni Hitoe” (a twelve-layered ceremonial kimono of a Japanese court lady) is regarded as one of the most beautiful cultural costumes. Using the “Ju Ni Hitoe” as the motif, the dress is modified from the traditional shape of the kimono by cutting the hem diagonally, creating an innovative finish.
A brilliant yellow kimono is used as the base, with an elegant design of the Japanese crane and pine dyed to catch the eye when worn anywhere. The design of the crane soaring gloriously represents Ms. Yukimi Matsuo soaring towards the world. Over 600 crystals are embedded into the crane and pine, which shine magnificently when hit by the light.
The kimono is tied with a simple black obi and is arranged in a mode fashion style in the back. The hair is arranged in a collaborative style of traditional and mode fashion to match the obi.
A large fan designed from the Japanese “Hi Ougi” (a formal folding fan made of hinoki cypress) is decorated in the back, accented with the symbolic Japanese sakura cherry blossoms tree. The image for the back view is cherry blossom petals falling from a cherry tree, and dancing in the wind down to the tail of the dress. Crystals are also sewn into the petals, complimenting the whole piece and shinning ever brightly as Ms. Matsuo makes her way down the stage. The fan and the tail can be removed to transform the whole piece into an elegant evening dress.
Backstage of press release.
The view of the fan from the back.
The final costume check before the press release.
Thank you for coming everyone!
Miss Matsuo said “ this costume shows grace and who I am. I can confidently represent Japan with this costume.”
Miss Universe will be held in Moscow, at the Prada crocus City Hall on November 9th.
We hope Miss Japan becomes Miss Universe!
Here is the official photo.
the list of the article for the press release
Mainichi newspaper digita
My Navi News
Nikkan Sports 1
Nikkan Sports 2
Here's the video.
Here is Sueko Oshimoto official website.
Here is Sueko's blog.
Here is a link for 'VISIONS of Kimono by Sueko Oshimoto Vol.1".
Sueko Oshimoto is officially the costume designer for Miss Universe Japan 2013.
She is now in the process of making the national costume for the Miss Universe pageant held in Moscow in Russia on November 9th, Saturday.
Date: November 9, 2013 Saturday
Where: Russia (Moscow)
The convention hall: Crocus City Hall Website
Click for the official site of Miss Universe
The kimono column that published at the Japanese economic paper
"Elneos 2012 June issue"
was also published at the newspaper in Los Angeles "Nikkan San".
It is about what is Kimono for Japanese people told by experiences
Oshimoto had through kimono business in Los Angeles.
This is "Kimono Dress" that talked about in the column.
Miss Asia USA 2011 3rd Runner up & Photogenic Award: Miss Japan USA, Yuka Sano
(She comes from Sendai, Japan.)
Sueko Oshimoto is a kimono master and costume designer, Kentaro Terra is a kimono stylist and photographer. They've started KIMONO SK in 2010.